Top Profitable Social Media Platforms in 2014 for Business

Which is the best social media marketing platform for your business?

Profitable platforms in social media marketing. Sometimes you see so many social media marketing platforms than your actual customers or service holders. most of the online social medias are free to login and setup. The important point is which are best of them.

as a successful marketer you cannot ignore the presence of old marketing tools. Like newspapers, radio stations or billboard, those are all social media marketing platform. According to social media definitions, all are fit on that category. Considering only online platforms like Facebook, Twitter, LinkedIn and others are not right approach to enter social media marketing. Both combination of online and offline can brings great result. Or in another words, while you are able to use internet and other local resources for your best marketing plan, you will become one step ahead than other who use only one platform.

Following facts and data shows you the necessity of selecting right platform for social media marketing subject.

To make easy to understand I have picked a restaurant as an example. So on the base on that hypothesis, let me ask you, which platform do you consider as best on for your restaurant market? Facebook, Twitter, Google+, Pinterest or old social media platform like MySpace, Hi5 or others? You may be right. You can say, Facebook is one of the best social media platforms, you are right. You should make your restaurant page. Pinterest can be your another option because you have delicious menu that can be displayed more attractively on image.

However, according to emarketer.com, 80% Restaurants owners are using social media as their social marketing tools. And notable facts are 63% respondents say, they are equally using old type online marketing or email marketing. 61% respondents say they are providing ads on  top offline platforms like newspaper and magazines.

37 percent says they are also on Radio advertisement.  25 percent says they are also on Yellow pages advertising.

Following table show top 10 social media platforms, which are used by small business owner like restaurants.

Social media	80%
Email	63%
Newspaper/magazine advertising	61%
Radio advertising	37%
Local coupon mailer	31%
Featured with a daily deal company	30%
Direct mail	28%
Yellow page advertising	25%
Yelp	24%
Outdoor/billboard advertising	19%

Now you can say that, even this is the time of internet, traditional social media platforms are also equally important for any types of business, whether you are running small-scale business, or home based business or medium types business or more than that big scale business.

Disclaimer:

Above tabulated data are taken from emarketer.com and respondents are from US.